I found this advertisement for oil and hydrofracturing drilling insurance at the airport in Midland, TX. These men and their jobs are exciting enough to be displayed on a poster. In each scene, the men are wearing specialized equipment or protective outfits. In each scene, these men are exposed to a variety of violent and exciting situations. There are flames. There is liquid spewing. They are walking away from the flames. Did you ever watch the movie There Will Be Blood? It is violent, and exciting. I think these images illustrate the appeal of irresponsibility.